GLOBAL PRESTIGE BEAUTY
CASE STUDY PRODUCT GROWTH / CONVERSION STRATEGY / UX/UI
Partnered across multiple prestige beauty brands within global beauty portfolio to lead new-customer acquisition and conversion initiatives. Scope included UX design, product growth strategy, and conversion rate optimization,
OVERVIEW
THE CHALLENGE
New customer conversion was down and the business needed to boost CVR without over-relying on promotions and discounts. A key opportunity was to reposition travel-size products as acquisition drivers, while ensuring the digital journey felt premium and on-brand.
APPROACH
Reviewed user journey across the purchase funnel to analyze drop offs, cart abandonment, and friction points for new and returning users.
Collaborated with data science to identity key conversion driving skus.
Partnered with brand, marketing, and product teams to test acquisition program strategy.
SERVICES
Product Growth Strategy & UX Design
Conversion Rate Optimization
Landing Page Design
ROLE
Product Growth Strategy / UX Lead
